About

The Independent Grocers Alliance is a unique entity—part retailer, industry association, iconic brand, marketing company, and media agency. There is no equivalent in the marketplace, domestically or internationally. Our mission is to provide retail and marketing programs that create a point of difference and a competitive advantage—for ALL Independents, from multi-store regional chains to single store operators. Retailers in the Independent Grocers Alliance have the flexibility to choose what resources best serve their individual needs, whether that means becoming a branded IGA retailer with the ironic red oval logo or simply using the available tools, which range from digital technology services, local point-of-difference visual merchandising and branding, and shopper marketing offers otherwise unavailable to independents to marketplace and media analysis, employee training, IGA private label products, and more.